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Star Glory Brands Successful in Brazil at Eletrolar Show

Posted on August 28, 2024

Star Glory Limited proudly participated in the 17th edition of the Eletrolar Show, Latin America’s   largest trade fair in the electronics segment. Held from July 15 to 18 at the Transamerica Expo Center in São Paulo . Star Glory displayed Kodak, Agfa Photo, Blaupunkt and Westinghouse brands at the show.

The 17th edition of the Eletrolar Show in São Paulo, Brazil was a resounding success for Star Glory Limited, with over 32,000 visitors attending the event. The introduction of the innovative Kodak SoundBrix stackable Bluetooth speaker system was a particular highlight, generating significant buzz and interest among attendees. The show provided an excellent platform to showcase the Kodak brand and its wide range of products to the Brazilian market.

The total show exhibition space covered 36,000 square meters, a 10% increase from the previous year, according to Carlos Clur, president of Grupo Eletrolar. “We are occupying 100% of the Transamerica exhibition center and anticipate a 30% increase in attendance compared to last year,” Clur said. “Therefore, we plan to return to Anhembi, the original venue, for next year’s fair.”

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